![]() A sequenced plan of all major milestones is established in partnership with project management teams.ĥ. Future-state data flows and integration plans are established.Ĥ. Presentation materials drive decision making, outlining potential solution and weighing pro and/cons of each.ģ. ![]() Elements of complexity are overcome through facilitated working sessions with key stakeholders led by the Solution Architect.Ģ. Whereas projects that were supported by a dedicated solution architect reaped these key benefits that not only lead to overall project success, but also helped drive accuracy and efficiency in the delivery of key project milestones:ġ. Product owners struggle to assess risk impact to potential design options, and to prioritize use cases effectively Project managers and scrum masters struggle to plan sequences of work, prioritize development plans, and outline critical dependenciesĥ. The complete integrated view of the solution best practices that are missingĤ. ![]() Key project stakeholders struggle to align on key design decisionsģ. Projects that were not supported by a dedicated Solution Architect experienced critical challenges with:Ģ. ![]() Here are some lessons learned from prior complex martech implementation projects that prove the importance of having a dedicated solution architect on the project team is essential. Why you need a solution architect on the team The solution architect provides an ongoing comprehensive view into how systems are or need to be integrated, what data silos are present and recommends technology best practices throughout the entirety of the project. This makes them an asset when supporting conversations with key product owners to successfully facilitate design decisions, change management processes, and sequenced milestone planning. They lead the domain architects by maintaining a detailed understanding of the current -and future- state architecture. The solution architect is equipped with a deep technical knowledge in a specific CRM capability area, while maintaining a broader understanding of the full CRM technology stack. The solution architect is the connection across all key business stakeholders and platform engineering teams of the project. The person in this role is knowledgeable of the systems and processes in place to advise and define the broad technical design which outlines the key architecture components for the enterprise solution. The solution architect maintains a deep understanding of all critical business and technical requirements. As the most in-depth of the architects, they are responsible for the technical structure of the respective systems and ensuring the proper implementation. The domain architect’s expertise lies in a particular tool, or domain, such as a specific CRM software or database technology. The domain architect is the most technical of all the roles during an implementation, with a more narrow scope of expertise. Although the enterprise architect often has a more technical background, they do rely on a team of both solution and domain architects to execute the implementation. They are responsible for interpreting the ask of the organization and constructing the high-level vision of the implementation. The enterprise architect is the visionary of an implementation, responsible for ensuring that the architecture meets the organizations goals. Even though the roles may seemingly blend together, they all serve distinct functions to successfully transform from the current technology state to the future integrated technology vision.Īrchitect types at a glance: Enterprise Architect ![]() The set of skills and experience that defines each of these architectural roles can resemble one another, however they do vary greatly across the spectrum of breadth and depth of martech expertise. In this article, we define the three primary architects needed for a successful implementation, and dive into how critical the solution architect role is in taking the vision to action. All marketing technology implementations require a variety of architectural roles to get to the finish line, from strategic visionaries to technical domain experts. ![]()
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